Eco-Friendly Large Format Digital Printing Materials, Methods and Applications

The challenges faced with replacing PVC materials 

with more environmentally friendly design and print solutions 


The use of PVC and plastic materials in the design and print industry has its advantages, such as lower cost, vibrant colors, and in some cases ease of application. However, there are significant downsides to their use, especially when it comes to disposal and its environmental impact. These can be summarised as: Environmental damage, difficulty in recycling, Health concerns, End of life (removal) .

Whilst the trend has been to shift towards more sustainable alternatives, the critical result businesses and government face is the highter cost of alternatives. You have the government and the worlds leading brands attempting to influence and set examples of embracing eco friendly solutions, but the reality is that no consumer, business or even government want to spend more money doing so.  Especially in difficult times. Although this trend has  improving the problem remains that in difficult times, everyone looks at economy before eco-friendly earth impact reducing solutions especially if it costs more. This is both human nature and the way of business and government alike

Regulatory pressure exists,  but often what happens behind closed doors is different . It is still difficult to prevent the transition to eco friendly materials when the financial costs are appealing.

Landor has always distributed and developed solutions that provide greater durability, longevity and more stability than plastic and PVC products. Its Phototex self adhesive fabric  has been a welcome alternative to PVC vinyl, in fact a revolutionary one,  but with the material costs higher, in some circles there has been some resistant to embracing this new magical adhesive technology. Consequently this adversely affects how the buying channels  make their choices and how they choose and in the interest of whom?  But the savings are in the application, all be it if you pay a little more for the substrate. 

But we should consider how we can work with PVC, and  where it has a value added benefit, and reduce its use responsibly for the right reasons . It certainly has an added value when wrapping furniture and when wrapping cars. But what is the value of this benefit when you take it off a few years later?  


The other challenges faced by the design industry are creatives who expand their innovation and creativity. Often great design is achieved by maximising material use, display, aesthetics to create stunning visual effects and environments.  So the design industry can well position its role today as the design innovators and i really hope that we can see them designing with new fresh materials.  We already see outstanding creations using recyled and repurposed materials, so in part it is already happening. But its just that the pressure and effort in the reduction of PVC should be at a greater pace than it is currently.

The key issues with these much needed change is the print industry has enjoyed immense financial advantages over the years since PVC was added to their portfolio because of the look, the appearance and the impact that PVC can be mistaken for sustainable print materials. Lower cost has enabled higher margins. For the print industry customers this has meant competitive pricing. What we also need to consider is after the design and retail industry for example has just spent thousands on their campaigns and projects to implement them, when it comes to print and visuals, the hard work has been printed on Plastic. How disappointed i would be to find my artworks, my creations, end up in a plastic material, and i would be even more disturbed if i were to discover all that investment has cost me twice as much in installation and removal, repair and refubishment costs because vinyl is a mess to remove.! 


listed below is a summary of the negative effects of PVC today

  1. Environmental Damage: PVC and many plastic materials are not biodegradable and can persist in the environment for hundreds of years. When these materials are disposed of improperly, they can leach harmful chemicals into the soil and water, leading to pollution and harm to wildlife.
  2. Difficulty in Recycling: PVC and certain plastic materials can be challenging to recycle due to their chemical composition and the mix of materials often used in their production. This results in them often being sent to landfills or incinerators, further contributing to environmental pollution.totex Adheive Fabric Outdoor 
  3. Health Concerns: PVC contains toxic chemicals such as phthalates and dioxins, which can be harmful to human health. Workers involved in the production and disposal of PVC products may face health risks due to exposure to these chemicals.
  4. End-of-Life Challenges: Removing adhesive PVC products can be particularly difficult and can cause damage to surfaces, leading to additional costs for repair or replacement. The adhesive residues left behind may also pose challenges for recycling or proper disposal.

Consumer Awareness and Demand is fortunately demanding products that are eco-friendly and sustainable. This shift in consumer preferences is driving businesses to explore and adopt greener alternatives.

The innovation wLiquid Laminatione have been driving for years has been the long lasting and durable purpose of our materials and their versatility in almost every application. Not just this but also the fact Phototex self adhesive fabric can and will address so many solutions in the design, events, interiors, office and home interiors markets. Centre fold is the lower cost to install and the free of damage and repair when pulling Phototex self adhesive fabric off the wall. If you have even longer term visuals in mind, then our liquid lamination coating products will take the life of your visuals and at least double it. Our sister website provides extra information and resources for adding extrat abrasion, water, chemical and UV resistance to your prints indoor or outdoor, including high traffic venues or fine art canvas prints that you need or want to last a lifetime.

If you have projects that are still using PVC and you would like to test and compare, then get in touch with us and we will be delighted to send you our free printed samples for you to see and experience yourselve.

contact us on tel:+44 1252 624 411  or 

Liquid Lamination provides an added layer of durability, stability and longevity to print for the visual communications, art, display and photographic markets.

Every print that is liquid laminated retains it desired eco friendly status as well as fire resistant and there is no specialised separation needed when it comes to disposal 

You can count on at least double the life of a print when protected with liquid lamination and of course re-use and use time and again will protect the waste and energy used in reprinting 

In high traffic areas abrasion, and cleaning will not affect the presentation of your printed communications, desing or artworks.  

In addition to these key advantages you can also protect high touch graphics with anti-microbial coatings, as well as anti-graffiti protection in outdoor and vulnerable areas of potential graffiti attachk

For more information, advice or support on your activities or projects please getin touch with us.  We look forward to mutually beneficial discussions and collaboration. 

Tel: +44 1252 624 411  Email:

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