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The cost of graphic material is such a small portion of almost every graphic installation. Today the only importance of cost the media really is from the perspective of the printers since their key role is in the image preparation, colour management, printing and finishing. For the printer this is their part by which they calculate the project costs. Usually they add to the customer the costs of installation, and this invariably is at least 75% of the cost of the job, depending on the size of the job. Sometimes the size of the job will influence very high installation costs, especially for smaller jobs. The wall preparation, the material protection in handling, then installing it. Traditionally vinyl with adhesive was a popular option because of the low cost and high profit achievable by the printer, as well as the overall pricing mechanism which made graphic installations more affordable throughout the shopping malls for example.
All those surfaces awaiting warm and welcome decoration, combined with branding, promotion, advertising throughout a shopping mall makes for very low cost advertising to the massive traffic of consumers. The walls are rife with brands keen to put their products and branding out there. However, still to this day the labour to prep a wall, and especially the labour to remove a graphic from a wall or surface is certainly the most expensive part of the project but the one that is not considered enough by the brands paying the bill, or sometimes even it is the deciding factor whether the use of those walls is affordable for the smaller brand or retailer keen to get their names out there.
Phototex, with its forgiving adhesive meanst that no special skills are required, although it is practical to have a skilled installer who can do the job well, efficiently first time. Saving at least 75% of your installation time and costs, the disruption or the closure of your retail spaces or the obstructin of the area of the install is only the first part of its value and money saving benefits to the client. When you come to removing, or replacing the graphics you cannot avoid the damage of any other substrate, which is usually the wall and sometime the difficulty removing permanent adhesives, or vinyl products from the walls. All this repair time is disruptive to the business in one way or another. in some cases the facility needs to be closed. Obstructions for health and safety will have to be in place until made good. These repair works may well take from one day to three days to complete. Once again Phototex is the advantage. Never damaging the walls, Phototex can be removed in minutes, and when desired the re-install can be undertaken quickly and efficiently.
This is how Phototex saves the users and the premises, the advertisers and all the project teams so much more time, energy and material waste.
For a free sample, please contact Landor Phototex on +44 1252 624 411 or email info@phototex.co.uk
This is how Phototex saves the users and the premises, the advertisers and all the project teams so much more time, energy and material waste. As important as sustainability is today, above all, there is a need to look at the energy and time that is also use. Why not use the surfaces and avoid the damage? Phototex helps you achieve this and alot more with its re-useable as well as its recylable history of sustainability.
For a free sample, please contact Landor Phototex on +44 1252 624 411 or email info@phototex.co.uk
Landor UK
51 Clarence Road
Fleet, Hampshire
GU51 3RY
+44 (0) 1252 624 411
Vale House
Vale Street
Bolton BL2 6QF
+44 (0) 1204 265 266
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