Launch of two new Phototex self-adhesive fabric wallcovering products

New wallcovering materials for difficult surfaces now available from Landor UK.

Digital imaging specialist distributor Landor UK Ltd has announced the European launch of two new versions of Landor Phototex repositionable wallpaper. The new products will be in addition to the very popular Phototex and will be available from February 2013.

Paul Ransom, Business & Commercial Director at Landor UK, comments; “The introduction of the two new Phototex media are in response to customer demand for a more opaque and increased adhesive strength option. The new opaque Phototex gives a great result when applied over patterned or pre-printed wall surfaces. The new Phototex EX has a higher strength adhesive which is ideal for applications where more challenging surfaces need to adhere to, such as exterior walls.”

Paul continues, “The demand for repositionable self-adhesive wall coverings is continually expanding with Phototex being used in ever more diverse applications and environments throughout the world. Many of the applications also demand increased UV and abrasion protection and our Marabu Clearshield liquid coatings are a perfect for this, offering an ideal matched solution.”

Derric Landor, Managing Director, added; “During 2012 we have made significant investments in the business to ensure that we are in a great position to bring new innovative ideas and products to the market, such as moisture-resistant wallpaper and retail design surface coverings. The introduction of these two new great products keep Phototex head and shoulders above anything else in the wall coverings market and this announcement is only the beginning of a series of new innovative product introductions we will be announcing during 2013”.

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